According to a Bloomberg News report: The Ford Fiesta is averaging higher sales figures than not only its larger sibling the Focus, but fetching more than competing cars.

Maybe it's the Ford Fiesta'a European styling? Or maybe it's that 40 MPG rating helping out. Whatever the case may be, the new Ford Fiesta is outselling the Ford Focus like wildfire.

The Fiesta went on sale in the United States in June where…

Social Media is used to engage in an open dialogue with customers via websites like Twitter and Facebook; and it is key in today's marketing world. Ford has "designed an unprecedented social media-driven plan to create such engagements," according to author Ernan Roman, an expert in the advertising field. "Ford has been engaging in unprecedented dialogues with consumers."

Ford's chief marketing executive, James Farley, states: "If you are trying to communicate, as we…