Zeck Ford Wins DealerRater Dealer of the Year for 6th Year Running

April 4th, 2018 by

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Zeck Ford is proud to announce we have been awarded the DealerRater Dealer of the Year award for 2017, marking the 6th time the dealership has won the award.

DealerRater Dealer of the Year

In 2009, the DealerRater Dealer of the Year Award program was initiated which awards a dealership with outstanding customer satisfaction based on the reviews from customers themselves when they post on DealerRater’s website. Every year, the brand categories that are represented in the program have increased.

The following is the Dealer of the Year Award Criteria:

  • Minimum of 1 positive review in each quarter of the previous calendar year.
  • Average rating of 4.0 out of 5.0 for the reviews of the previous year.
  • Must not have been blacklisted the previous calendar year.
  • Minimum of 25 reviews on DealerRater for the previous year.

To determine the winners, a Power Score is calculated for each of the individual dealerships that are listed on DealerRater.com. The dealership with the highest Power Score wins the award.

The Power Score is based on the average star rating as well as the number of reviews. A Bayesian algorithm is used to determine the Power Score each quarter of the qualifying year. The average of the quarterly scores will give you the overall score for that particular dealership.

In order to win the dealership must score highly on three different criteria – the number of reviews, average score, and consistency of positive reviews from customers. This makes the scoring a bit fairer and way more cumulative so that you cannot be doing well in only one of these categories. You have to do well in all of these categories to have a chance to win the award.

About DealerRater

DealerRater was founded in 2002 and is one of the leading car dealer review websites. The website helps the consumer to get into contact with the right person from the right dealership to help them in their search for a car.

DealerRater.com has over 3.5 million reviews across 41,000 different dealerships in United States and Canada. More than 6,000 of these are considered Certified Dealers and the website reaches more than 40 million shoppers online each month.

DealerRater has not only been the recipient of the Driving Sales Dealer Satisfaction Awards “Highest Rated” Reputation Management Award four times but has also received the Dealer Marketing Magazine Technology Leadership Award. In August 2016, DealerRater was acquired by Cars.com and was allowed to continue to grow across the globe working on product innovation and acquisition opportunities.

Reasons Zeck Ford Was Awarded Dealer of the Year

Here at Zeck Ford in Leavenworth, KS we are trying to change the way you buy a vehicle. We want to make this an experience you will really enjoy. We want you to enjoy your experience here so we have taken out one of the major things that people complain about when buying a car – haggling. We set our prices at the lowest that we can so that we can avoid the haggling that wastes everyone’s time. We are straightforward with the prices we offer so that you don’t have to go through the process of trying to get us to lower the price and we don’t have to try to get you to pay more than you want to for a new vehicle.

We have a different approach to the way we sell our vehicles when it comes to our salespeople too. Our salespeople do not work on commission. This means that you will never have to deal with a pushy salesperson who is only looking out for their bottom line. We like to think of them as your very own personal shoppers. They want to make the car buying process as smooth for you as they can and impart all of the knowledge they have so that you can make the best choice for your new vehicle.

Our vehicles go through a thorough inspection before we even put them on the lot. This gives you peace of mind because if the vehicle is not good enough to pass our inspection then it never makes it on the lot for you to view it in the first place.

At Zeck Ford, we also have the latest models for you to take for a spin. This includes many different award-winning Ford models like the Ford Expedition, the Ford Edge, the Ford Escape, the Ford Fusion and many more. You will also be able to look at some great pre-owned vehicles that come in all different makes and models, so that you might be able to get into your dream car but at a more affordable price for you. We will also give you an excellent price on your trade-in so that you don’t have to worry about any type of middlemen when getting rid of your old vehicle.

Zeck Ford’s service center is a top-of-the-line, modern facility that can take care of all of your car’s needs. We can do regular maintenance on your vehicle or you can come in if you are looking to change out all of your tires. We work with at least thirteen different tires manufacturers to offer you any tire your car might need. We also offer our Low-Price Tire Guarantee which means that if you find your tire cheaper anywhere else within thirty days of your purchase here we will match that price.

Zeck Ford is definitely the dealership to come to. All of our customers agree and you can see on our website what they all have to say.

At Zeck Ford, we are of course honored to be considered the Dealer of the Year by DealerRater, and will continue to improve and refine our customer service to give you the best customer experience possible. Thank you to DealerRater and all our loyal customers who reviewed us so highly.

Do not hesitate to stop in and let us help you find your new car today.

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